Photo by Dalle-E OpenAI

American Rebel Holdings Expands into Beverage Industry with Launch of American Rebel Beer

American Rebel Holdings, a renowned designer, manufacturer, and marketer of branded safes, personal security, and self-defense products and apparel, has announced its entry into the beverage industry with the introduction of American Rebel Beer. This strategic move marks a significant milestone for the company, expanding its product offerings to cater to its loyal customer base.

Andy Ross, the Chief Executive Officer of American Rebel, expressed his excitement about the expansion, stating that it is a pivotal moment for the company. With a strong brand built on fundamental values, American Rebel aims to capture a share of the $44 billion U.S. beer market by offering a differentiated product that aligns with consumers’ shifting trends and values.

To bring American Rebel Beer to market, the company has partnered with BevSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S. BevSource’s expertise and network of strategic relationships will ensure top-tier ingredient sourcing and comprehensive support services for American Rebel Beer’s development and production.

Additionally, City Brewing Company, the largest full-service alcoholic beverage contract manufacturer in the U.S., will provide co-packing and supply chain services for American Rebel Beer. With modernized facilities across multiple locations, City Brewing has the capacity to produce over 130 million cases per year, enabling American Rebel to scale its beverage business efficiently.

Andy Ross emphasized the strategic advantage of partnering with industry leaders like BevSource and City Brewing, stating that it positions American Rebel to quickly and effectively expand its beverage operations. The company plans to roll out its light beer regionally in early 2024 and expects national scaling by 2025. American Rebel also intends to introduce additional products in the beverage category while continuing to drive momentum across all its businesses.

American Rebel Beer embodies the spirit of freedom and independence, reflecting the core values that have made American Rebel a household name. With this expansion, the company aims to provide consumers with a product that allows them to express their patriotism and love for their country.

For more information about American Rebel Beer, visit To learn more about BevSource or City Brewing Company, visit or

About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes, personal security and self-defense products. The company also designs and produces branded apparel and accessories and will introduce American Rebel Beer in early 2024. To learn more, visit,, superior, and

Leave a comment