Vista Outdoor’s Outdoor Products Segment to be Named Revelyst, Inc. in Planned Separation
Vista Outdoor Inc., the parent company of numerous renowned brands in the sporting and outdoor lifestyle products industry, has announced the name and identity of its Outdoor Products segment following a planned separation. The segment will be named Revelyst, Inc. and will trade on the New York Stock Exchange under the ticker symbol “GEAR” once the separation is complete.
Led by CEO Eric Nyman, Revelyst aims to be a collective of category-defining maker brands that go beyond the boundaries of precision, performance, and protection. The portfolio of brands under Revelyst is known for their meticulous craftsmanship and unwavering commitment to creating products and technologies that support consumers in various outdoor pursuits. The company’s purpose is to leverage this collective expertise and cross-collaboration to pursue new innovations that redefine what is possible in the outdoors.
The name “Revelyst” is a combination of “revel,” which signifies experiencing with abandon, and “catalyst,” representing an unwavering source of transformation. This name captures the company’s ethos of helping consumers become their best while serving as a catalyst for memorable outdoor experiences through performance gear and precision technologies.
Revelyst’s portfolio of brands includes well-known names such as Fox, Bell, Giro, CamelBak, Camp Chef, Bushnell, Simms Fishing, Foresight Sports, and Bushnell Golf. The company will prioritize a consumer-first culture, digital excellence, consumer insights and analytics, omni-channel relationships, operational expertise, and shared financial resources to deliver high-quality products and technologies to consumers worldwide.
Revelyst, with its strong foundation and diverse brand portfolio, is poised to become a leading provider of performance gear and precision technologies globally. The company will focus on organic growth, internal investment in new product development, marketing, expanded e-commerce, international sales, share repurchases, and strategic acquisitions in the outdoor industry.
Revelyst’s CEO, Eric Nyman, expressed excitement and pride in introducing Revelyst to the world. He emphasized the company’s commitment to craftsmanship, a consumer-first culture, and helping people achieve their greatest outdoor aspirations. Nyman highlighted that while Revelyst is currently known for its innovative products, the company’s journey is focused on creating wildly human experiences in the outdoors.
Revelyst’s branding was unveiled to employees on October 5, accompanied by a video explaining the name, purpose, vision, and brand pillars. To watch the launch video, visit www.revelyst.com.
With a strong management team and a commitment to sustainable and profitable growth, Revelyst is well-positioned to deliver exceptional outdoor products and technologies to its customers. The company will employ approximately 2,900 people across multiple locations.
Pilot, Inc., based in Boston, served as the design and branding agency of record for Revelyst.
About Vista Outdoor Inc.:
Vista Outdoor Inc. is the parent company of over three dozen renowned brands that design, manufacture, and market sporting and outdoor products. These brands include Bushnell, CamelBak, Fox Racing, Bell Helmets, Camp Chef, Giro, and Simms Fishing, among others. Vista Outdoor is separating its Outdoor Products and Sporting Products segments into two independent, publicly traded companies. For more information, visit www.vistaoutdoor.com.
Revelyst is a collective of makers who design and manufacture performance gear and precision technologies. The portfolio of brands under Revelyst includes Fox, Bell, Giro, CamelBak, Camp Chef, Bushnell, Simms Fishing, Foresight Sports, and Bushnell Golf, among others. For more information, visit www.revelyst.com.