Tesla’s China-made EV Sales Experience Moderate Decline in September

According to data from the China Passenger Car Association (CPCA), Tesla’s sales of China-made electric vehicles (EVs) experienced a slight decline in September. The U.S. automaker sold 74,073 China-made EVs, marking a 10.9% decrease compared to the same period last year. Sales of the China-made Model 3 and Model Y cars were down 12.0% from the previous month.

In contrast, Chinese rival BYD witnessed a significant growth in passenger vehicle deliveries, with a 42.8% increase to 286,903 units in September, compared to the same period last year. BYD’s Dynasty and Ocean series of EVs, along with its petrol-electric hybrid models, contributed to this impressive performance.

Both Tesla and its Chinese competitors are preparing for a potential revival in consumer sentiment, driven by deeper discounts and tax breaks for green vehicles, as well as signs of economic stabilization. Tesla, which missed market estimates for third-quarter global deliveries due to planned factory upgrades, is doubling its efforts to meet demand in China.

Tesla’s China EV market share nearly doubled from July to August, highlighting the growing popularity of its vehicles. The company recently unveiled a restyled Model 3 with a higher starting price of 259,900 yuan in China, which will be available for delivery in the fourth quarter. Similarly, Chinese rival Xpeng launched a revamped G9 SUV with a lower starting price of 263,900 yuan.

While Tesla remains the largest exporter of China-made EVs, it is currently facing a probe by the European Commission regarding subsidies for battery-powered cars from China. This investigation also involves Renault and other Chinese automakers.

Despite the moderate decline in September, Tesla’s China-made EV sales hit a record high of 247,217 units in the second quarter. The company continues to focus on expanding its presence in the Chinese market and meeting the growing demand for electric vehicles.

In conclusion, Tesla’s China-made EV sales experienced a slight decline in September, but the company remains optimistic about the future as it introduces new models and benefits from government incentives.