Sports.com Announces Commercial Collaboration with Adventurer Ant Middleton

Sports.com, a subsidiary of Lottery.com, has announced an exciting commercial collaboration with renowned adventurer and ex-Elite Special Forces Commander, Ant Middleton. The partnership will see Middleton establish his businesses at Nook, the sports incubator located in the Dubai Free Zone.

This collaboration represents Sports.com’s commitment to fostering innovation and excellence in the sports and wellness sector. Middleton will provide exclusive access and content for his future projects and will serve as a brand ambassador and mentor at Nook, which will be rebranded as Sports.com after its acquisition by Lottery.com.

Middleton, known for his remarkable achievements in conquering challenging peaks like K2 and Mount Everest, is also a Brand Ambassador for GARMIN LTD., a global leader in outdoor products. His expertise and experience will be invaluable in supporting entrepreneurs and professionals in the sports, health, and wellness sectors at Nook.

Nook, a pioneering co-working concept in Dubai, offers a range of services to individuals and companies in the sports, fitness, and wellness industries. With its partnership with the Dubai Multi-Commodities Centre (DMCC), Nook provides business setup support, insurance, VAT registration, and networking opportunities for entrepreneurs.

Middleton’s recent wellness business venture aims to create extreme adventure camps and luxury wellness destinations across the UAE and beyond. These experiences will combine adventure, relaxation, personal growth, and self-empowerment, offering a unique and elite experience for individuals and teams.

As a bestselling author and motivational speaker, Middleton’s captivating stage presence and authentic message of mental and physical resilience have resonated with audiences worldwide. His books, including “First Man In,” “The Fear Bubble,” and “Mental Fitness,” have inspired countless readers to overcome obstacles and achieve their goals.

Matthew McGahan, Director of Sports.com and Executive Chair of Lottery.com, expressed his excitement about the collaboration, stating that Sports.com aims to create a brighter and more inspiring future for sports and wellness in Dubai and beyond. Tamer Hassan, renowned actor and entrepreneur, also expressed his enthusiasm for collaborating with Middleton on various projects, including a film and documentary.

Ant Middleton himself shared his excitement about becoming a brand ambassador for Sports.com, emphasizing his mission to empower individuals to thrive and reach their full potential. Middleton’s partnership with Sports.com promises to take sports and wellness to new heights.

This collaboration between Sports.com and Ant Middleton is set to revolutionize the sports and wellness industry in Dubai and create incredible opportunities and experiences for enthusiasts and professionals alike.