SoFi’s Latest Campaign, Featuring LA Chargers Quarterback Justin Herbert, Highlights the Unique Ways It Helps Members Achieve Their Financial Ambitions

SoFi, the all-in-one digital personal finance company, has launched its latest brand campaign titled “All Your Ambitions, All In One App.” The campaign showcases SoFi’s commitment to helping its over 6.2 million members achieve their financial ambitions through a comprehensive suite of financial tools, resources, and community, all available in the SoFi app.

Lauren Stafford Webb, Chief Marketing Officer at SoFi, emphasized the company’s mission to assist members in achieving financial independence and realizing their ambitions. SoFi recognizes that its members have diverse financial goals, ranging from financing a college degree to investing for future wealth, buying a dream home, or saving up for a significant purchase or trip. SoFi aims to be the trusted financial partner that makes these ambitions accessible to all by equipping members with a full suite of financial products and resources.

To develop the campaign, SoFi analyzed data to gain insights into its members’ relationships with their ambitions. The data revealed that over half of Americans believe their financial ambitions are out of reach. The campaign, “All Your Ambitions, All in One App,” aims to change this narrative by demonstrating how SoFi’s platform can help individuals achieve their financial goals with confidence. The campaign features real stories of SoFi members who have utilized the product and tools to pay off student loans, renovate their dream spaces, make strategic investments, and effectively manage their spending.

The SoFi app offers various features to help members save and track their goals effortlessly. With dedicated savings “Vaults” and an Annual Percentage Yield (APY) 66 times the national average, SoFi empowers its members to make their money work for the life they want to live. Additionally, SoFi provides unique resources such as SoFi Travel, complimentary access to Credentialed Financial Planners, member events, and career coaching through its partnership with Korn Ferry.

A notable aspect of the campaign is the presence of SoFi’s spokesperson, Justin Herbert, the star quarterback of the Los Angeles Chargers. Herbert, who joined forces with SoFi last year, exemplifies the campaign’s message by sharing how he uses the SoFi app to pursue his ambitions both on and off the football field. The ad spot premiered during the Charger’s first home game at SoFi Stadium and will continue to air during key NFL broadcast moments throughout the season.

The campaign will be prominently featured on various streaming platforms, including Peacock, Roku, Amazon, Hulu, Vizio, and Tubi. Digital assets will also be released on YouTube to maximize its digital impact.

SoFi, a member-centric company, offers a full suite of financial products and services to help its members borrow, save, spend, invest, and protect their money better. With its innovative approach and commitment to its members’ financial independence, SoFi continues to be a leading player in the digital personal finance space.

For more information about SoFi and its services, visit SoFi.com or download the SoFi app on iOS and Android devices.