Sensormatic Solutions Predicts Busiest Shopping Days of the 2023 Holiday Season

Sensormatic Solutions, a leading global retail solutions portfolio of Johnson Controls, has released its predictions for the busiest shopping days of the 2023 holiday season. Based on data compiled by Sensormatic Solutions’ retail traffic consulting and analytics group, the United States is expected to see high footfall on Black Friday (Nov. 24), Super Saturday (Dec. 23), and the third Saturday in December (Dec. 16).

According to Tony D’Onofrio, the President at Sensormatic Solutions, retailers worldwide are likely to have a strong holiday season this year. He advises retailers to use the predictions as a guide while leveraging internal data and analytics tools to refine their promotional strategies, staffing, and customer experience. This additional insight will help businesses stay ahead as they enter the New Year.

On average, the top 10 busiest shopping days in the United States account for approximately 40% of all holiday retail traffic. Sensormatic Solutions predicts a slight moderation in in-store traffic compared to 2022, with a year-over-year drop of no more than 3.5%. This forecast aligns with the overall retail traffic performance in 2023, which has seen an average decrease of 2% from the previous year.

Brian Field, the global leader of retail consulting and analytics at Sensormatic Solutions, highlights the value of historical data for retailers in preparing their holiday strategies. With Christmas Day falling on a Monday this year, retailers can refer to data from 2017 to tailor their approach. Field also expects higher traffic on Veterans’ Day, which falls on a Saturday, based on historical trends.

Sensormatic Solutions has provided a comprehensive list of the predicted busiest shopping days in the United States and globally. Retailers can use this information to optimize their operations and meet customer demands during the holiday season.

For more insights on the top drivers of this year’s busiest shopping days and how Sensormatic Solutions is supporting retailers, interested parties can refer to the “North America’s Busiest Holiday Shopping Days of 2023” report. Additional holiday insights from Sensormatic Solutions can be found by following #SensormaticHolidays2023 on LinkedIn and X.

About Johnson Controls:
Johnson Controls is a global leader in smart, healthy, and sustainable buildings. With a history of nearly 140 years of innovation, the company aims to reimagine the performance of buildings to serve people, places, and the planet. Johnson Controls offers a comprehensive portfolio of building technology, software, and service solutions worldwide.

About Sensormatic Solutions:
Sensormatic Solutions, a retail solutions portfolio of Johnson Controls, enables operational excellence and smart shopper engagement on a global scale. Their intelligent digital operating platform, Sensormatic IQ, combines the full range of Sensormatic Solutions’ offerings with third-party data to provide unmatched insights into shopper experience, inventory intelligence, loss prevention, and operational effectiveness. By leveraging advanced technologies like AI and Machine Learning, retailers can confidently make data-driven decisions and navigate the future with confidence.

For more information about Sensormatic Solutions, visit their website or follow them on LinkedIn, X, and YouTube.

Source: [Link to the original press release]