Rivalry Expands Casino Offering with Entry into Slots Category
Rivalry Corp., the leading sportsbook and iGaming operator for Millennials and Gen Z, has announced the launch of a custom-branded slots category on its interactive casino platform, Casino.exe. This move comes as Rivalry aims to further enhance its iGaming offering and capture a larger share of the rapidly growing online casino market.
Steven Salz, Co-Founder and CEO of Rivalry, expressed his excitement about the new addition, stating, “Slots are far-and-away one of the most popular online casino genres and will markedly complement our existing iGaming offering in terms of both betting handle and player satisfaction.” Rivalry’s entry into the casino segment last year has already proven to be a significant source of player activity and revenue.
The release of the custom-branded slots category will introduce more than two dozen slot-style games to Rivalry’s expanding casino portfolio. In the second quarter of 2023 alone, Rivalry’s casino offering generated an impressive C$57.5 million in betting handle. By incorporating slots into its proprietary Casino.exe platform, Rivalry aims to maintain its high product standard while scaling its iGaming catalog.
To differentiate its product experience and enhance audience capture and retention, Rivalry Slots leans into early-2000s internet nostalgia. The custom-branded page within Casino.exe features a unique and relevant visual environment, designed to surprise and delight users. David King, Director of Product Design at Rivalry, explained, “Rivalry Slots delivers that entertainment factor by wrapping an ordinary product in design nostalgia to not only be relevant to a young Millennial or Gen Z customer but also strategically differentiate our offering from the countless other online casinos players have to choose from.”
Rivalry’s slots category is already available in most of its international markets and will soon be released in Ontario. With its global team operating in over 20 countries, Rivalry Corp. is well-positioned to capitalize on the growing demand for online wagering on esports, traditional sports, and casino games.
As a leading sport betting and media company, Rivalry Limited holds licenses in various jurisdictions, including the Isle of Man, Australia, and Ontario. The company’s sportsbook, built on a proprietary tech stack, offers a range of innovative products tailored to Millennial and Gen Z fans. These include Same Game Combos, an esports parlay product, original casino games, and the interactive casino platform, Casino.exe.
Rivalry Corp. continues to prioritize entertainment and customer satisfaction, aiming to create fundamentally enjoyable experiences for its users. With its expansion into the slots category, Rivalry is set to attract a wider audience and solidify its position as a leading player in the iGaming industry.
For more information about Rivalry Corp., please visit their website or contact their media representative.