Korea Ginseng Corp. Unveils Innovative Guerilla Marketing Approach with HSW Sparkling Herbal Beverages

Korea Ginseng Corp. (KGC) is making waves in the beverage industry with its latest venture, a promotional trailer showcasing three innovative new beverages: Sharp, Recharge, and Calm. The world’s number one ginseng brand aims to achieve a new level of consumer familiarity by introducing the HSW brand to a diverse audience.

After gaining momentum on the East Coast with successful events in New York Times Square and Rockefeller Center, KGC is now shifting its focus to guerrilla marketing in California. The company’s new marketing strategy aligns its brand with the “Food as Medicine” healthy lifestyle trend. The recently unveiled promotional trailer made a striking impact at the prestigious 626 Market, earning fresh acclaim for the brand.

As part of its ambitious expansion plans, the trailer will embark on a tour across Southern California, making scheduled appearances at local landmarks, leisure spots, farmers’ markets, popular grocery stores, high-density office complexes, and leading malls such as South Coast Plaza and Fashion Island. Throughout the campaign, the medicinal benefits of food will be highlighted, with the HSW range of Korean red ginseng-infused beverages taking center stage.

KGC’s approach goes beyond introducing new HSW products. The company leverages its newly established American Research and Development Center to execute a comprehensive and proactive localization strategy. With significant support from the Korea Agro-Fisheries and Food Trade Corporation’s Los Angeles Brand Center, KGC plans to introduce a variety of new products tailored to West Coast tastes.

The HSW beverages, made from fully mature 6-year-old Korean red ginseng, come in three flavors: Calm, Recharge, and Sharp. These caffeine-free beverages, each containing less than 40 calories, are crafted with natural ingredients and without artificial sweeteners or GMOs. They offer a refreshing and healthy choice for any time of the day.

Korea Ginseng Corp., established in 1899, is a trusted herbal dietary supplement manufacturer and the world’s leading ginseng brand. With regional headquarters in the United States, China, Japan, Taiwan, and South Korea, KGC exports its products to over 40 countries, holding over 40% of the world market share. The company’s family of brands includes KORESELECT, CheongKwanJang, Good Base, and Donginbi, offering a wide range of superior products that combine exceptional ginseng with the finest herbs and ingredients to support health and well-being.

KGC’s innovative guerilla marketing approach with the HSW sparkling herbal beverages is set to captivate California consumers and further solidify the company’s position as a leader in the industry.