Dynamic Real Estate Leader Jason Waugh Named President of Coldwell Banker Affiliates
Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE:HOUS), has appointed Jason Waugh as the new president of Coldwell Banker Affiliates. In his new role, Waugh will be responsible for leading the Coldwell Banker brand, including brand strategy, affiliate operations, and franchise sales. With a network of over 100,000 affiliated sales professionals in more than 39 countries and territories, Coldwell Banker is a leading provider of full-service residential and commercial real estate brokerage services.
Waugh brings a wealth of experience to his new position, having previously served as president and CEO of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals. He has a deep understanding of the real estate industry and a sharp sales acumen, making him an ideal choice to guide Coldwell Banker in this new era of growth and innovation.
One of Waugh’s key focuses will be on accelerating franchise sales and enhancing service to affiliates. He plans to leverage innovative products and technology to support the network of affiliated sales professionals, both domestically and globally. Waugh’s appointment comes at an exciting time for Coldwell Banker, as the company continues to expand its presence and deliver quality services to its customers.
Liz Gehringer, president and CEO of Anywhere Franchise Brands and former president of Coldwell Banker Affiliates, expressed her confidence in Waugh’s leadership abilities and vision for growth. She believes that his expertise will be invaluable to the company’s affiliate partners and will help drive the brand forward for future generations.
Waugh is excited to take on the role of steward for the Coldwell Banker brand, which has been a legendary North Star in the real estate industry for over 117 years. He is committed to ensuring that Coldwell Banker remains at the forefront of the industry, delivering the highest quality services to its customers. Waugh’s appointment marks a new chapter for Coldwell Banker, and he is eager to work alongside Kamini Lane, who was recently appointed to lead Coldwell Banker Realty, the company-owned Coldwell Banker brokerage organization.
The Coldwell Banker brand is known for its history of expertise, honesty, and a culture of excellence. With a network of 100,000 affiliated sales professionals across the globe, Coldwell Banker is dedicated to providing its agents with the tools and insights needed to excel in today’s marketplace. The brand’s bold leadership and commitment to driving the industry forward have earned it recognition, including being named among the 2023 Women’s Choice Award “9 out of 10 Customer Recommended Real Estate Agency.”
Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of the Gen Blue network, interested individuals can visit their website.
With Jason Waugh at the helm, Coldwell Banker is poised for strategic growth and engagement. His expertise and vision for the future will undoubtedly lead the brand to new heights, ensuring that Coldwell Banker remains a trusted name in the real estate industry for years to come.