UGG Launches Regenerate by UGG Collection, Showcasing Commitment to Sustainability

UGG, the global lifestyle brand known for its iconic Classic Boot, has taken a significant step towards a more sustainable world with the release of its Regenerate by UGG collection. This all-gender collection focuses on sustainability and is crafted using materials sourced from land cared for with regenerative traditions.

The fashion industry’s supply chains are closely linked to agriculture, often resulting in consumer products created through destructive farming practices. UGG aims to change this by promoting regenerative agriculture, which restores soil, encourages wildlife diversity, captures carbon, and preserves land for future generations. By 2025, UGG has committed to restoring one million acres of grassland into regenerative farmland. The brand has already contributed to the restoration of 310,000 acres and aims to leave a lasting impact on the Australian sheepskin industry.

To further their commitment to sustainability, UGG has partnered with creators, activists, and changemakers in the regenerative community to launch the Regenerate by UGG collection. Marina Testino, a sustainable fashion advocate, Jesse Smith, Director of Land Stewardship for White Buffalo Land Trust, María Bernad, a Paris-based influencer and stylist, Jerome Foster II, an environmental justice activist, and Zaya Guarani, an Indigenous Brazilian model and activist, are among the individuals involved in this collaboration.

The Regenerate by UGG collection showcases UGG’s dedication to craftsmanship, precision cutting, and premium construction methods. The collection includes boots and slippers made with regeneratively-sourced sheepskin and other low-impact materials. From the Neumel Crafted Regenerate Boot to the Tasman Regenerate Slipper, each product combines style, comfort, and sustainability.

UGG’s Regenerate by UGG collection is now available for purchase on UGG.com, at UGG stores, and select wholesale retailers nationwide. By supporting this collection, consumers can contribute to UGG’s mission of creating a more regenerative world.

UGG, founded in 1978, is a globally recognized brand that designs and retails footwear, apparel, accessories, and homewares. With a focus on quality, craftsmanship, and sustainability, UGG strives to be socially just, economically inclusive, and environmentally restorative. The brand has concept and outlet stores worldwide and partners with the best retailers globally.

For more information about UGG and the Regenerate by UGG collection, please visit www.ugg.com or follow @ugg on social media.

Press Contact:
UGG
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744 – 7553
Sarajane.mcquaid@deckers.com