Toyota Reports Strong Sales and Expands Electrified Vehicle Lineup

Toyota Motor North America (TMNA) has announced its impressive sales performance for September 2023, showcasing a 13.9 percent increase in sales volume compared to the same period last year. The company sold a total of 203,904 vehicles during the month, with electrified vehicles accounting for 31.5 percent of the total sales.

TMNA’s electrified vehicle lineup, which includes battery, fuel cell, hybrid, and plug-in hybrid options, has been a key driver of its success. With a total of 26 electrified vehicle options between the Toyota and Lexus brands, Toyota leads the industry in providing customers with a wide range of eco-friendly choices.

The introduction of new electrified models, such as the all-new Toyota Grand Highlander hybrid, Toyota Corolla Cross hybrid, Toyota Prius, and the Lexus RX plug-in hybrid, has further expanded the company’s offerings. Jack Hollis, Executive Vice President of Sales at TMNA, expressed confidence in the continued strong sales momentum as the year progresses, especially with the upcoming launch of the fourth-generation Toyota Tacoma and Lexus TX and TX hybrid models.

In addition to the impressive September sales figures, TMNA also reported a strong performance for the third quarter of 2023. The company achieved a 12.2 percent increase in sales volume during this period, with electrified vehicles accounting for 31.3 percent of total year-to-date sales.

Toyota division recorded a 12.9 percent increase in sales volume for September, while Lexus division saw a significant 20.9 percent increase. Both divisions reported positive growth for the third quarter as well.

TMNA’s commitment to sustainable mobility is evident in its efforts to advance electrification. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options to cater to the evolving needs of customers.

As Toyota continues to expand its electrified vehicle lineup and improve dealer stock, the company anticipates a strong finish to 2023. With its focus on innovation and sustainability, Toyota remains at the forefront of the automotive industry’s shift towards a greener future.