Target Unveils Affordable Toy Collection for the Holiday Season

Target Corporation is gearing up for the holiday season by introducing a wide range of affordable toys and games under $25. With thousands of options available, Target aims to be the go-to destination for families looking for budget-friendly toys. The retailer is also launching its most affordable Bullseye’s Top Toys list ever, along with exclusive collaborations with beloved brands Disney and FAO Schwarz.

To enhance the shopping experience, Target has introduced an immersive 360° shoppable experience on its website. This interactive feature allows both kids and gift-givers to virtually explore and interact with the Top Toys list and other popular toy brands. Target understands the importance of affordability during the holiday season and is committed to delivering exceptional value to its customers.

Jill Sando, the executive vice president and chief merchandising officer at Target, expressed the company’s dedication to providing an exceptional shopping experience. She stated, “With our most affordable Top Toys list yet, thousands of toys and games under $25, an exclusive Disney100 Retro Reimagined Collection, an only-at-Target FAO Schwarz assortment, and so much more, we’re ready to deliver the kind of experience that makes shopping at Target special.”

Target’s Bullseye’s Top Toys list features 58 highly anticipated holiday toys from popular brands such as Disney, Star Wars™, FAO Schwarz, LEGO, Hot Wheels, and Barbie. Starting at just $7.99, these toys cater to a variety of budgets and are sure to bring joy to parents and children of all ages. Nearly half of the toys on the list are exclusively available at Target.

In celebration of Disney’s 100th anniversary, Target is launching the Disney100 Retro Reimagined collection. This exclusive collection includes over 100 items, ranging from toys and apparel to home decor and entertainment products. With more than half of the items priced under $25, the collection features beloved characters from Disney, Pixar, Marvel, and Star Wars.

Last year, Target announced a partnership with iconic toy brand FAO Schwarz, making their toys available exclusively at Target stores and online. This year, Target is expanding its FAO Schwarz assortment with nearly 140 items co-designed with Target’s team. The collection includes a wide range of toys for different age groups, including classics like the FAO Schwarz Ultimate Dollhouse and the FAO Schwarz Giant 69″ Dance-On Piano Mat.

To make toy shopping even more enjoyable, Target has introduced a 360° shoppable experience on its website. This digital feature allows guests to explore a virtual room filled with Bullseye’s Top Toys and popular brands like Barbie and Play-Doh. Customers can also take advantage of Target’s convenient fulfillment services, including free Order Pickup, Drive Up, and same-day delivery through Shipt.

As the holiday season approaches, Target remains committed to providing exceptional value and a joyful shopping experience for its customers. With their extensive selection of affordable toys, exclusive collaborations, and convenient fulfillment options, Target is poised to be the ultimate destination for holiday shopping.