Scarlett Johansson, Emma Watson and Sofia Richie lead the front row glamour as Prada
The great and the good of film and fashion emerged in Italy‘s style capital on Thursday afternoon as Prada unveiled its latest collection at Milan Fashion Week.
Scarlett Johansson, Emma Watson and Sofia Richie were among the early high-profile arrivals outside Fondazione Prada as the celebrated fashion house presented its womenswear spring-summer 2024 range.
Making her way inside, Hollywood star Scarlett, 38, turned heads in an elegant cross-strap dress from the high-end brand, cinched with a black leather belt.
She completed the look with distinctively shaped heels, while cloudy weather didn’t deter her from wearing heavily tinted sunglasses.
Opting for a stylish black halter neck minidress – Prada’s take on the classic LBD – Emma, 33, caught the eye as she greeted onlookers ahead of the first look presentation.
Here she comes: Scarlett Johansson was in Italy for the latest Prada presentation at Milan Fashion Week on Thursday afternoon
Hard to miss: She completed the look with distinctively shaped heels, while cloudy weather didn’t deter her from wearing heavily tinted sunglasses
In good company: Emma Watson (left) and Sofia Richie (right) were also in attendance at the womenswear spring-summer 2024 presentation
Black stiletto heels continued a subdued colour scheme, while a simple leather handbag served as her only notable accessory.
The Harry Potter star drew further attention to her delicately proportioned features by opting for deft touches of make-up, selected from a natural colour palette.
Meanwhile Sofia, 25, deviated from classic black, opting instead for a smart red roll neck and elegant Prada pencil trousers.
The adopted daughter of Motown legend Lionel Richie completed the look with a sophisticated plaid coat, while black heels continued a recurring trend among guests at the exclusive event.
Other guests on the day included British actor Benedict Cumberbatch, whose floral patterned shirt and sweeping cream Prada coat ensured he claimed his own share of the spotlight.
Elsewhere French actor Vincent Cassel, Spanish singer Rosalia and American actress Diana Silvers were also seen making their way inside ahead of Thursday’s show.
Milan kicked off its catwalk calendar on Wednesday, with Italian luxury label Fendi exploring the “ease of dressing with a certain Roman freeedom” at its womenswear fashion show.
Milan Fashion Week follows New York and London events in which designers have been presenting their creations for spring/summer 2024.
At Fendi, founded in Rome in 1925 and now part of French luxury conglomerate LVMH, designer Kim Jones combined the “masculine tailoring” of leather coats with materials, such as kid mohair, that convey “a more fluid and feminine sensibility”.
Models, all wearing leather gloves, paraded among giant white bags, clad in warm browns, beiges and oranges, as well as a soothing sugar paper colour and an occasional lemon yellow.
A patchwork of fabrics recreated Fendi’s F logo on coats and dresses through “a playful and abstract exploration” of the symbol Karl Lagerfeld created in 1966, a year after joining the Roman brand as creative director.
Reinterpreted in multiple ways over the years, the logo was born as a double F in a square. Also, the colour palette was largely taken from Largerfeld’s 1999 Spring/Summer collection, Fendi said.
‘In Rome there is an elegance in ease and not caring what anybody thinks – that is the real luxury. In this collection I wanted to reflect that’, Jones said in fashion notes.
“It is not about the spectacle of being looked at, but the reality of wearing and the confidence and chicness that comes with ti”, he added.
Milan Fashion Week includes 62 physical fashion shows of spring summer collections.
It runs until September 25 and will feature shows from high-end labels including Giorgio Armani, Prada, Dolce & Gabbana and Versace.
Milan fashion week will mark the debut of Sabato De Sarno as creative director of Gucci, Peter Hawkings as creative director of Tom Ford, and Simone Bellotti as creative director of Bally.