Sabre and LATAM Announce Plans to Distribute NDC by LATAM Content, Expand Reach, and Boost Sales

Sabre Corporation, a leading software and technology provider for the global travel industry, and LATAM Airlines Group, Latin America’s largest airline, have announced an enhanced distribution agreement. This agreement will provide Sabre-connected agencies with long-term access to LATAM’s traditional and NDC (New Distribution Capability) content through the Sabre Global Distribution System (GDS). This makes Sabre the first GDS to reach such an agreement with LATAM.

The partnership between Sabre and LATAM aims to offer travel agents and buyers even richer access to LATAM’s wide range of products and offers. Once the NDC connection is live, hundreds of thousands of Sabre-connected agencies will be able to shop, book, and manage LATAM’s NDC and EDIFACT offers through Sabre’s Offer and Order APIs, Sabre Red 360 point-of-sale tool, and the corporate booking solution, GetThere.

Andreas Schek, Vice President of Sales and Branding at LATAM Airlines Group, expressed his satisfaction with the agreement, stating, “We are very pleased to have reached an agreement with Sabre GDS to expand our long-standing distribution partnership to not only cover EDIFACT but also NDC by LATAM content once the technical connectivity has been implemented. This deal deepens our relationship with Sabre and provides additional options to travel agents for accessing our NDC by LATAM content.”

The agreement ensures worldwide distribution through the Sabre GDS, allowing travel agents to efficiently shop and compare increasingly sophisticated offers. This will ultimately benefit travelers by providing them with more choice and transparency in their booking experience.

Chris Wilding, Senior Vice President of Sales Strategy at Sabre Travel Solutions, emphasized the commitment to powering travel retailing in Latin America and advancing the adoption of offer-and-order-based travel retailing. He stated, “This new agreement with LATAM is another proof point of our commitment to powering travel retailing in Latin America, while meeting the unique needs of our airline customers and our travel buyer partners.”

LATAM Airlines Group will join 15 other airlines that already have their NDC content available in 150+ markets through Sabre. This partnership builds upon the long-standing relationship between LATAM and Sabre, which began over 20 years ago. In 2018, LATAM Airlines Group implemented Sabre technology to unify their reservations systems, now fully powered by Sabre’s SabreSonic passenger services system (PSS).

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving airlines, hoteliers, travel agencies, and other suppliers. With its extensive travel marketplace, Sabre connects travel suppliers with buyers from around the world.

LATAM Airlines Group is Latin America’s leading airline group, operating in five domestic markets in South America and offering international operations within Latin America, Europe, the US, and the Caribbean. The group is recognized for its sustainable practices and has been ranked as one of the most sustainable airlines in the world.

The integration of LATAM’s NDC content in the Sabre GDS is planned to be implemented in the first half of 2024, further enhancing the travel booking experience for agents and travelers alike.