Momentum Worldwide Secures Experiential AI Patents to Revolutionize Brand Experiences
Momentum Worldwide, the global experience agency under Interpublic Group, has achieved a groundbreaking milestone by securing three AI patents for the machine learning of experiences. This achievement makes Momentum the first agency in the experiential space to obtain such patents, solidifying its position as an industry leader in delivering innovative and impactful creative experiences.
By integrating AI and machine learning into the management and activation of its experiences, Momentum has redefined the experiential category. Through its proprietary AI & Quantum system, the agency creates intelligent experiences that are responsive and measurable across the entire experience ecosystem, spanning from stadium to shelf. This cutting-edge capability, known as the Intelligent Experience tool, empowers brand leaders and CMOs to make more targeted decisions on resource allocation and activity focus, based on the insights provided.
Global brands have already started leveraging Momentum Worldwide’s machine learning system with remarkable results. Coca-Cola, for instance, has personalized its campaign experience at scale, driving sales and fostering brand loyalty. Walmart, on the other hand, has utilized the Intelligent Experience tool to gain a deeper understanding of its customers and their preferences. These success stories demonstrate the transformative potential of creating intelligent experiences, which will revolutionize the marketing landscape.
Elena Klau, Chief Strategy & Product Officer at Momentum Worldwide, emphasizes the significance of these capabilities, stating that brands can finally connect the dots across experiences for the first time. The technology and data investments made by the agency years ago to secure these patents are now being actualized for clients, marking an important inflection point in the industry.
Patricia Hinerman, Chief Information Officer at Interpublic Group, commends Momentum for leading the industry in leveraging AI to create experiences powered by marketing intelligence. The AI steering committee at IPG continues to guide partners and clients in understanding the vast possibilities of AI across the entire marketing ecosystem. Momentum’s achievements exemplify how AI-driven experiences can accelerate growth for brands.
Momentum Worldwide, founded in 1987, is a global experience agency renowned for its partnerships with some of the world’s most iconic brands. The agency’s approach centers around the belief that actions speak louder than words, blending creativity, technology, strategy, design, and execution to make a lasting impact on the world and shape culture. With numerous accolades, including Cannes Lions, Effies, and Clios, as well as being recognized as a Best Place to Work, Momentum Worldwide continues to push boundaries and lead the way in sustainability practices.
Interpublic Group (IPG), the parent company of Momentum Worldwide, is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to a roster of renowned communications specialists, IPG global brands span a wide range of industries. With a strong focus on innovation and creativity, IPG is committed to delivering exceptional results for its clients.
Momentum Worldwide’s achievement in securing AI patents for the machine learning of experiences exemplifies its commitment to pushing the boundaries of what is possible in the experiential space. By infusing AI and machine learning into its Total Brand Experience offering, the agency is revolutionizing marketing and empowering brands to create intelligent, personalized experiences that resonate with consumers. With its continued dedication to innovation, Momentum Worldwide is poised to shape the future of experiential marketing.