Meta Platforms Considers Paid Ad-Free Versions of Facebook and Instagram for EU Users

Meta Platforms, the parent company of Facebook and Instagram, is reportedly exploring a plan to offer ad-free versions of its platforms to users in the European Union (EU). According to the Wall Street Journal, users would have the option to pay approximately $14 per month for an ad-free experience or continue using the free versions with personalized ads.

Under the proposed plan, Meta would charge around 10 euros ($10.46) per month for a Facebook or Instagram account on desktop devices. Additional linked accounts would cost approximately 6 euros each. On mobile devices, the price for a single account would increase to roughly 13 euros due to commissions charged by Apple’s and Google’s app stores.

The move comes after Meta was fined 390 million euros earlier this year by Ireland’s Data Privacy Commissioner for using the “contract” legal basis to send users targeted ads based on their online activity. In response, Meta expressed its intention to seek user consent before allowing businesses to target advertising, aiming to comply with evolving regulatory requirements in the EU.

Meta has now informed European regulators about its plans to roll out the subscription no ads (SNA) feature in the coming months. The company believes in providing free services supported by personalized ads but is exploring options to ensure compliance with evolving regulations.

While Meta, Ireland’s Data Protection Commission, and the European Commission have not responded to requests for comment, the New York Times previously reported on Meta’s consideration of paid versions of Facebook and Instagram without ads for EU users.

As Meta continues to navigate regulatory challenges, the introduction of ad-free subscription options could provide users in the EU with greater control over their online experience. Stay tuned for further updates on this development.