Manchester United ‘in advanced talks over new shirt sponsor with US tech company

Manchester United are at an advanced level of negotiations with US technology company Qualcomm over a new shirt sponsorship deal, according to reports.

The Red Devils have been seeking new shirt sponsors after announcing last year that their existing deal with TeamViewer wouldn’t be renewed.

They later announced that an agreement had been made for United to buy back their front of shirt sponsorship rights and the club have been targeting new sponsors ever since.

Having already established an existing relationship with Qualcomm, United are now targeting a deal worth £60m-per-year, as reported by The Athletic. 

Appearing on the front of the iconic shirt is one of the most valuable advertising spaces in the world, with United currently being paid £47million-a-year by existing sponsor TeamViewer.

Manchester United are at an advanced level of negotiations with US technology company Qualcomm over a new shirt sponsorship deal, according to reports

United are now targeting a deal worth £60m-per-year with the US technology giant

Qualcomm’s deal would usurp that value and could take United ahead of the current biggest shirt sponsorship package held by Real Madrid and Fly Emirates.

However, it is expected that any new shirt sponsor would have to wait until next season to start appearing on the front of kits given the amount of replica tops already in circulation.

Qualcomm specialise in providing digital connections through state-of-the-art technology advancements and have recently struck a deal with Apple to provide their new 5G modems.

The American firm, based in San Diego, described themselves as: ‘Qualcomm is enabling a world where everyone and everything can be intelligently connected.’

United already hold a deal with the company to promote their subsidiary brand Snapdragon, software used in Samsung phones and other premium technology organisations.

The agreement that was made last year also saw Qualcomm agree to provide United with solutions on how they can improve mobile connectivity for matchday fans at Old Trafford.

United have since upgraded their WiFi to help supporters stay online throughout matches. 

A deal of £60m-per-year is being targeted with Qualcomm, although no concrete figure has been agreed by the involved parties as negotiations continue.