Inspired Entertainment Signs Agreement with NBA to Develop Virtual Sports Games

Inspired Entertainment, a leading B2B provider of gaming content, technology, hardware, and services, has announced a groundbreaking partnership with the National Basketball Association (NBA). The agreement secures the rights for Inspired to develop Virtual Sports games centered around the NBA’s extensive archive of footage.

The NBA-themed Virtual Sports offerings will provide fans with an immersive experience, allowing them to wager on teams in fast-paced matchups. Users will have access to a range of wagering options, including money line bets and over/under total score predictions, similar to a standard sportsbook. The games will feature NBA imagery, including archived footage, team logos, and special moments from NBA All-Star, NBA Playoffs, and NBA Finals.

Brooks Pierce, President and CEO of Inspired, expressed his excitement about offering basketball fans worldwide a unique Virtual Sports NBA game experience. By utilizing the NBA’s extensive archive, Inspired aims to provide fresh gaming experiences that keep fans connected with the game, even during the off-season. This partnership with the NBA will not only elevate Inspired’s customers’ brands but also expand their reach to millions of basketball enthusiasts globally.

Kuljeet Sindhar, Associate Vice President of International Gaming & Data Ventures at the NBA, highlighted the growing popularity of virtual sports gaming worldwide. Sindhar expressed enthusiasm about collaborating with Inspired Entertainment to engage fans through virtual sports with real game action. Inspired’s expertise in this space, combined with immersive NBA game footage, will deliver an authentic NBA experience and help grow the NBA’s fanbase around the world.

Inspired’s multi award-winning Virtual Sports are already popular worldwide, available through over 40,000 retail channels and 100+ websites across 35 countries. The company’s expanding portfolio of content, technology, hardware, and services caters to regulated gaming, betting, lottery, social, and leisure operators globally.

With operations in approximately 35 jurisdictions, Inspired supplies gaming systems, terminals, and content to around 50,000 gaming machines. They also offer virtual sports products through more than 32,000 retail venues and various online websites, digital games for over 170 websites, and amusement entertainment solutions with a total installed base of more than 16,000 terminals.

This collaboration between Inspired Entertainment and the NBA represents an exciting development in the virtual sports gaming industry. Fans can look forward to an authentic NBA experience, while operators have the opportunity to enhance their revenue streams. To learn more about Inspired’s Virtuals, visit their website.

For more information, please contact:
Investor Relations
IR@inseinc.com
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