Hailey Bieber debuts NEW hairdo she and her colorist christened ‘cinnamon cookie butter’


Hailey Bieber fired up her TikTok this week to post a video of her playfully showing off her enviable new hair color. 

The 26-year-old wife of Justin Bieber wore her locks in a gently wavy bob and swept them this way and that, occasionally running a hand through them.

Hair colorist Matt Rez, who works out of Beverly Hills and has counted an impressive array of celebs among his clientele, posted the same video to his Instagram page.

‘We named it “cinnamon cookie butter,”‘ he effervesced in his caption, adding breathlessly: ‘NEW HAIRCOLOR for the stunning @haileybieber.’

Her new video also offered Hailey a chance to showcase her taut midriff as she twirled about in a clinging white crop top.

Looking fab: Hailey recently sported this caramel hairdo (pictured) but has now adopted a new look

Making it happen: Hailey fired up her TikTok this week to post a video of her playfully showing off her enviable new hair color

Looking fab: Hailey Bieber fired up her TikTok this week to post a video of her playfully showing off her enviable new hair color (right), a darker shade than before (left)

Having a ball: The 26-year-old wife of Justin Bieber wore her locks in a gently wavy bob and swept them this way and that, occasionally running a hand through them

Having a ball: The 26-year-old wife of Justin Bieber wore her locks in a gently wavy bob and swept them this way and that, occasionally running a hand through them

Matt Rez, the man behind her new look, has worked as a colorist for stars including Adele, Sydney Sweeney, Kendall Jenner, Jennifer Coolidge and Gal Gadot.

Hailey’s latest hairdo comes just a few months after she and Justin noticeably missed the Met Gala, the glittering annual bash known as ‘fashion’s night out.’

Held in memory of the waspish designer Karl Lagerfeld, this year’s fete marked the first time Hailey skipped the Met Gala in eight years.

Although she has refrained addressing her absence in public, her decision comes after rumors of a feud with her husband’s ex Selena Gomez.

When Justin and Hailey attended the Americana-themed Met Gala together in September 2021, onlookers chanted: ‘Selena!’ at them.

This past October, Selena and Hailey cozied up to one another for the cameras at the Academy Museum gala, suggesting they had buried the hatchet.

By this February however Hailey found herself denying claims that she had taken a swipe at Selena on TikTok, and speculation exploded that the pair were on the outs.

Then in March Selena wrote on social media: ‘Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity.’

Loving it: Hair colorist Matt Rez, who works out of Beverly Hills and has counted an impressive array of celebs among his clientele, posted the same video to his Instagram page

Loving it: Hair colorist Matt Rez, who works out of Beverly Hills and has counted an impressive array of celebs among his clientele, posted the same video to his Instagram page

Gushing: 'We named it

Use it or lose it: Her new video also offered Hailey a chance to showcase her taut midriff as she twirled about in a clinging white crop top

Gushing: ‘We named it “cinnamon cookie butter,”‘ he effervesced in his caption, adding breathlessly: ‘NEW HAIRCOLOR for the stunning @haileybieber’

Esteemed company: Matt Rez, the man behind her new look, has worked as a colorist for stars including Adele, Sydney Sweeney, Kendall Jenner, Jennifer Coolidge and Gal Gadot

Esteemed company: Matt Rez, the man behind her new look, has worked as a colorist for stars including Adele, Sydney Sweeney, Kendall Jenner, Jennifer Coolidge and Gal Gadot

She declared: ‘This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop.’ 

Hailey responded in kind, writing on her Insta Stories: ‘I want to thank Selena for speaking out, as her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I.’ 

Justin meanwhile has had a turbulent year of his own, having canceled all of his 2023 tour dates following a string of postponements.

When he previously delayed the performances in 2021, he revealed that the move was necessitated by his battle with Ramsay Hunt syndrome. 

The condition has caused Justin to experience facial paralysis, which he went viral for showing his fans on social media. 

In February, when he revealed he was scrapping the 70 shows he had scheduled for this year, he shared that he had to ‘take time to rest and get better.’

He revealed on his Insta Stories: ‘After resting and consulting with my doctors, family and team, I went to Europe in an effort to continue with the tour. I performed six live shows, but it took a real toll on me.’



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