GHOST® Energizes Las Vegas Events with Home-Grown Partnership At T-Mobile Arena

GHOST®, the popular lifestyle brand known for its energy drinks, merchandise, and apparel, has joined forces with T-Mobile Arena in Las Vegas to create an exciting and integrated partnership. This collaboration between two homegrown giants aims to elevate the arena experience for fans and visitors alike.

As a Founding Partner, GHOST® ENERGY, which is also the official energy drink of the Vegas Golden Knights, will bring its fully transparent and fully loaded feel-good energy drink to the arena. In addition, a brand new GHOST Lounge will be available exclusively to select ticket holders, offering a vibrant atmosphere and a range of amenities.

The partnership, facilitated by AEG Global Partnerships, kicks off with the Vegas Golden Knights’ season opener against the Seattle Kraken. Fans seated in sections five and six will have the privilege of being the first to experience the newly transformed GHOST Lounge, formerly known as the Jack Daniels Lounge. The lounge will feature GHOST’s signature bright colors and nostalgic arcade games, creating a fun and energetic environment.

Within the GHOST Lounge, attendees can indulge in elevated GHOST® ENERGY cocktails and enjoy premium food options that are exclusive to the lounge. Moreover, the lounge will offer additional GHOST® ENERGY flavors not typically found at the standard concession stands, ensuring a unique and refreshing experience for fans.

Dan Lourenco, CEO and Co-Founder of GHOST®, expressed his excitement about the partnership, stating, “GHOST® is Vegas Born, and our partnership with T-Mobile Arena shows how local brands can elevate a national entertainment destination while holding strong to local ties.” Lourenco further emphasized the significance of the arena, which hosts various sporting events, concerts, and more, making it a prime location to introduce new energy and excitement.

Sally Bae, Senior Vice President of Global Partnerships for AEG in Las Vegas, also expressed her enthusiasm for the partnership, highlighting how it exemplifies the power of local brands coming together to enhance the fan experience at T-Mobile Arena. Bae stated, “With GHOST® ENERGY and their exciting lounge, we are taking stadium entertainment to new heights and offering our fans something truly special.”

In addition to the GHOST Lounge, GHOST® ENERGY and cocktails featuring the energy drink will be available for purchase throughout the entire arena, ensuring that fans can enjoy the brand’s offerings wherever they are seated.

GHOST® is a lifestyle brand that encompasses sports nutrition products, energy drinks, dietary supplements, and apparel. The brand is known for its transparent and innovative products, global distribution, and collaborations with leading flavor brands such as OREO®, Chips Ahoy!®, and Sour Patch Kids®.

T-Mobile Arena, located on the iconic Las Vegas Strip, is a renowned 20,000-seat venue that hosts a wide range of events, including major entertainment shows, awards ceremonies, UFC fights, boxing matches, basketball games, and family shows. It is also home to the Vegas Golden Knights, the city’s first professional sports team, and serves as UFC’s exclusive Las Vegas arena destination.

The partnership between GHOST® and T-Mobile Arena represents a powerful alliance that aims to create an unforgettable experience for fans and visitors. With GHOST® ENERGY and the vibrant GHOST Lounge, attendees can expect a new level of excitement and enjoyment at T-Mobile Arena. To learn more about GHOST® ENERGY, visit their website at, and for further information about T-Mobile Arena, visit

Leave a comment