El Pollo Loco Appoints Jill Adams as Chief Marketing Officer

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, has announced the appointment of Jill Adams as its new Chief Marketing Officer (CMO). With over 14 years of experience in the restaurant industry, Adams brings a wealth of knowledge and expertise to her new role.

Prior to joining El Pollo Loco, Adams served as the Senior Vice President of Marketing at QDOBA Mexican Eats, where she led various functions including creative, media, loyalty, product development, and CRM. She also held leadership roles at Jack in the Box, Inc., contributing to field marketing, product marketing, menu strategy, integrated marketing, and innovation & growth. Most recently, Adams was the Vice President of Marketing at Mister Car Wash, where she successfully launched the company’s first mobile app and e-commerce site, driving significant growth.

El Pollo Loco CEO Larry Roberts expressed his excitement about Adams joining the company, highlighting her strong leadership skills and proven track record in brand strategy and marketing communications. Adams will be responsible for overseeing all marketing and brand strategy functions, including menu and new product development, advertising and public relations, digital and social media, and consumer engagement for El Pollo Loco’s 492 company and franchise restaurants across seven states.

El Pollo Loco is renowned for its handcrafted food, which combines traditional Mexican cuisine with better-for-you eating options. Since 1980, the company has maintained its commitment to its Mexican-American heritage while expanding its presence in Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana.

With the addition of Jill Adams as CMO, El Pollo Loco aims to further enhance its marketing efforts and continue bringing people together around food, family, and culture in the communities it serves.

For more information about El Pollo Loco, visit their website at ElPolloLoco.com.

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About El Pollo Loco:
El Pollo Loco is the nation’s leading fire-grilled chicken restaurant chain, dedicated to bringing people together through food, family, and culture. With a focus on handcrafted food that blends traditional Mexican cuisine with healthier options, El Pollo Loco has successfully operated 492 company-owned and franchised restaurants across seven states since 1980. For more information, visit ElPolloLoco.com.

Follow El Pollo Loco on social media:
– Facebook: www.facebook.com/ElPolloLoco
– Twitter: @ElPolloLoco
– Instagram: @ElPolloLoco
– TikTok: @ElPolloLoco
– YouTube: www.youtube.com/OfficialElPolloLoco

For media inquiries, please contact:
Patrick Benson
El Pollo Loco
pbenson@elpolloloco.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0e1993b2-29a1-49a9-af2c-4bd81653c283.