Curiosity Ink Media Expands Cats vs Pickles Licensing Program with Well Played Toys

Curiosity Ink Media, the original storytelling and Intellectual Property (IP)-generating subsidiary of Grom Social Enterprises, Inc., has announced an exciting expansion of its Cats vs Pickles licensing program. The company has partnered with Well Played Toys, a renowned licensed brand management company, to introduce a diverse and innovative range of Cats vs Pickles products to the market.

Cats vs Pickles is a beloved brand that celebrates quirky and unexpected friendships in its VS World property. With over 80 distinctive and charming characters, the Cats vs Pickles fandom continues to grow. The upcoming product line, set to hit retail shelves by Q2 2024, will offer fans new options to expand and display their Cats vs Pickles collections.

Well Played Toys, known for its expertise in managing reputable licensed brands such as SpongeBob Squarepants, Teenage Mutant Ninja Turtles, and PAW Patrol, will expand the Cats vs Pickles universe into new areas. This expansion includes licensed construction, non-plush collectibles, and appealing novelty toys.

Jared Wolfson, CEO of Curiosity Ink Media, expressed the company’s anticipation for the partnership, stating, “We are eager to enhance the reach of this engaging and family-friendly brand. Focused on delivering unmatched value through integrated franchise creation and management, we look forward to furthering additional opportunities presented at the New York Toy Fair.”

Cats vs Pickles has already gained significant popularity, with a Yuletide Advent Calendar, How the Gherkins Stole Christmas, and plans for an animated original series and a series of story, sticker, and craft books. With Curiosity Ink Media’s commitment to its enduring success, the brand is poised for substantial growth.

James Russell Hornsby, CEO and founder of Cepia, expressed his excitement for the collaboration, stating, “The affection that the VS World community has for the unique characters of Cats vs Pickles is substantial. We are ready to offer them new avenues to enjoy and collect the brand, and Well Played Toys, known for its high-quality and exceptional value, is an ideal partner for this endeavor.”

David Gardiner, president and co-founder of Well Played Toys, shared his enthusiasm, saying, “We are beyond excited to be a part of the Cats vs Pickles universe. It is an honor to add this property to our fast-growing list of innovative and legendary brands. We look forward to the partnership to build this fun and unique world!”

For more information about the Cats vs Pickles expansion and other Curiosity Ink Media properties, visit the company’s website at CuriosityInkMedia.com and follow them on Instagram and Facebook.

About Curiosity Ink Media:
Curiosity Ink Media is the original storytelling and Intellectual Property (IP)-generating subsidiary of Grom Social Enterprises, Inc. Based in Hollywood, the company specializes in feature films, linear and streaming series, publishing, digital and e-commerce platforms, franchise-building, and licensing partnerships. Their library of entertainment properties is designed to amass ongoing value for the company and its partners.

About Grom Social Enterprises, Inc.:
Grom Social Enterprises, Inc. is a growing social media platform and original content provider of entertainment for children under 13 years of age. The company provides safe and secure digital environments for kids that can be monitored by their parents or guardians. Grom Social Enterprises owns and operates several subsidiaries, including Grom Social, Top Draw Animation, and Grom Educational Services.

About Cepia:
Cepia, LLC is a privately held, family-owned global manufacturer of entertainment-driven brands. Led by industry veteran James Russell Hornsby, Cepia creates toy franchises that ignite magic through wonder and imagination. Their Versus World Property brands, including Cats vs Pickles, are distributed in major and specialty retailers worldwide.

Contact:
Briana Richard
42West for Curiosity Ink Media
briana_richard@bhimpact.com

Paul Ward
Grom Social Enterprises, Inc.
Paul@Gromsocial.com