British Airways reveals five ‘personas’ travellers adopt when they catch their flight,
Does your personality change once you reach the airport?
More than half of Britons say they adopt a new identity when they catch a flight, according to a survey by British Airways, which pinpoints five different ‘airport personas’.
The most common is the Airport Ace, who is ‘fully prepped’ and ‘more likely to take charge of the check-in process’. The rarest airport personality is the Airport Ambler, who doesn’t tend to rush and will likely be the last person to board the plane.
Read on for more on these and the other three personas, as revealed in the BA research…
AIRPORT ACE
The Airport Ace can’t be missed as they are at the front of the pack, carrying all the group passports and can often be overhead assertively giving directions
This airport persona is ‘fully prepped and the designated leader when travelling with a group’, the study says.
It continues: ‘They are the most organised and do all the prep for their travel party, probably seen carrying their own perfectly pre-packed liquid bags with spares for the rest of their group.
‘The Airport Ace can’t be missed as they are at the front of the pack, carrying all the group passports and can often be overhead assertively giving directions.’
Almost half (49 per cent) of those surveyed for the study said they consider themselves an ‘Airport Ace’, the most common persona.
In addition, results show that travellers from the East Midlands (59 per cent) are more likely to take charge and adopt this persona.
AIRPORT AUTOPILOT
More than two in five Britons (43 per cent) say they go with the flow ‘on Airport Autopilot’ and are ‘happy to take a back seat and let someone else take charge at the airport’, the research shows.
Those most happy to be led are from the East of England, according to the research, which says these travellers ‘tend to trail at the back, always following directions and don’t often break away’.
It adds: ‘More often than not, they don’t even know where their gate is, as they leave it down to the Airport Ace.’
AIRPORT ATHLETE
Airport Athletes can often be spotted darting through the crowds and are constantly on the move
Always ‘eyeing up queues’, the Airport Athlete is said to treat the airport ‘like a competitive sport’.
Making up 15 per cent of holidaymakers, this persona strives to be ‘among the first to get on and off the plane and the first to get their baggage after landing’, the study says.
It adds: ‘Airport Athletes can often be spotted darting through the crowds and are constantly on the move, always eyeing up queues trying to work out how to get ahead and spend as little time as possible dwelling in the airport.’
The Airport Athlete persona resonates most with Northern Irish holidaymakers (22 per cent), the findings reveal.
AIRPORT ADVENTURER
You will likely find the Airport Adventurer exploring Duty Free
Happy to ‘break away from the pack and spend a lot of time exploring the airport’, you will likely find the Airport Adventurer exploring Duty Free, sampling the restaurants or simply wandering the halls of the airport terminal.
This persona makes up just 8 per cent of travellers, according to the study which says they are ‘most likely to come back with a new gadget from their airport exploration that they didn’t know they needed’.
Describing them as ‘lone wolves’, the study says that Airport Adventurers are ‘not often seen in a group so that they can make the most of the airport without distractions from their travel companions’.
AIRPORT AMBLER
Almost one third of British holidaymakers arrive early at the airport, according to the study
The least common airport persona of all is the Airport Ambler, accounting for just 4 per cent of travellers.
Those of the ambler persuasion have the most relaxed approach to travel, ‘taking their time to make it to the aircraft and often being among the last people to get onto the plane’, the study says.
It adds: ‘The amblers don’t tend to rush. They are the ones who will stop off for the all-important holiday photo in front of the plane, sometimes holding up the rest of their party.’
Scots are the biggest Airport Amblers, with one in ten saying this persona resonated with them in the study.
BA customer service agent Pauline Price said: ‘Having worked at British Airways for nearly 18 years, I have seen every type of traveller head through the airport, from the ace who takes responsibility and knows where they are headed, to the Airport Autopilot who goes with the flow.
‘We are always on hand to help, but to make it easier for customers, our expert travel teams at British Airways have pulled together a list of everything travellers need to prepare for their trip that can be found on our website and in our new pre-travel email.’
For more visit www.britishairways.com/en-gb/information/before-you-fly.