Barbie DreamHouse Tycoon Launches on Roblox, Creating Endless Imagination for Fans

Mattel Inc. and Gamefam have announced the highly anticipated launch of Barbie DreamHouse Tycoon on Roblox, the popular immersive platform, on October 6, 2023. This marks the first-ever official Barbie game on Roblox and offers fans the opportunity to enter the world of Barbie and build their very own DreamHouse.

Barbie DreamHouse Tycoon, inspired by the “tycoon” genre on Roblox, allows players to construct their luxurious DreamHouse with up to four floors and 30 rooms. From a yoga studio and office to a recording studio and vlogger room, players can customize their DreamHouse to their heart’s content. They can even add exciting features like a movie theater, game room, bowling alley, and rooftop tennis court.

One of the highlights of the game is the ability for players to visit each other’s DreamHouses and explore the virtual spaces together. The game also offers a variety of customization options, including different skin tones, body types, face and makeup configurations, and hairstyles. Players can unleash their inner fashion icon by creating stunning new styles using exclusive fashion items and accessories.

In addition to building their DreamHouse, players can embark on exciting career-themed mini-games, such as chef, popstar, and fashion designer. The game’s setting, Malibu, offers a vibrant town square with various establishments like a bakery, veterinarian, fashion boutique, science center, and more.

Barbie DreamHouse Tycoon aims to connect with the millions of daily active users on Roblox, providing a digital destination for Barbie fans of all ages. Mattel is thrilled to introduce Barbie to the Roblox community and looks forward to her connecting with an all-new fan base.

The game will be available for free on Roblox across multiple platforms and devices, including consoles, PCs, mobile, and tablets. Gamefam, known for its expertise in metaverse gaming, will operate the live experience and regularly update the game with new features and content.

With Barbie DreamHouse Tycoon, Mattel and Gamefam are creating an immersive and imaginative experience that allows fans to explore the world of Barbie like never before. Get ready to unleash your creativity and build your dream life in Barbie’s digital universe.