Apple Considered Replacing Google with DuckDuckGo as Default Search Engine in Private Browsing Mode

In recently unsealed testimony, it has been revealed that Apple once explored the possibility of replacing Google with DuckDuckGo as the default search engine in private browsing mode on its products. DuckDuckGo CEO Gabriel Weinberg testified in federal court as part of the Department of Justice’s antitrust case against Google.

According to Weinberg, Apple showed genuine interest in the idea, with about 20 meetings and phone calls taking place between the two companies from 2016 to 2019. The discussions were centered around Apple’s contract with Google, which served as the default search engine on its Safari browser.

DuckDuckGo, known for its privacy-focused search engine, presented Apple executives with data highlighting what Apple users expect from private browsing mode. The company proposed integrating its content into search modules such as Apple News, Maps, Music, and TV, aiming to provide Apple users with the best search option while prioritizing privacy.

While DuckDuckGo left the meetings with a positive impression, separate testimony from Apple’s side tells a slightly different story. John Giannandrea, Apple’s senior vice president of machine learning and artificial intelligence, testified that he was not aware of Apple considering the search default switch. However, he did discuss potential drawbacks with other Apple executives, expressing concerns about DuckDuckGo’s privacy claims.

Despite the initial interest, the partnership between Apple and DuckDuckGo did not materialize. DuckDuckGo also approached other companies, including Samsung, Mozilla, and Opera, with similar proposals but was unable to reach a deal due to existing contracts with Google.

While the discussions did not result in a collaboration, the fact that Apple considered an alternative search engine highlights the growing importance of privacy in the tech industry. DuckDuckGo’s focus on limiting tracking and providing a private search experience has gained traction among users seeking more control over their online activities.

As the antitrust case against Google continues, the testimony sheds light on the competitive landscape of the search engine market and the efforts made by companies like DuckDuckGo to challenge the dominance of established players.

In conclusion, while the partnership between Apple and DuckDuckGo did not come to fruition, the discussions demonstrate the increasing interest in privacy-focused alternatives to traditional search engines. The outcome of the antitrust case will have significant implications for the search engine market and competition within the tech industry.