Alcon Launches TOTAL30 Multifocal Contact Lenses for Patients with Presbyopia
Alcon, the global leader in eye care, has announced the global launch of TOTAL30® Multifocal, a groundbreaking monthly Water Gradient multifocal contact lens. This innovative lens, the first of its kind, addresses the common issues faced by lens wearers with presbyopia, a natural part of aging that causes a decline in the eye’s ability to focus on nearby objects.
Many individuals stop wearing contact lenses after the age of 40 due to discomfort, dryness, and visual acuity problems, often resorting to bifocals or reading glasses. Additionally, the increasing use of digital devices has led to digital device dryness. Alcon’s TOTAL30 Multifocal lens tackles these challenges by utilizing Water Gradient Technology, which delivers nearly 100% water at the surface of the lens. This not only provides exceptional comfort but also helps combat digital device dryness.
The launch of TOTAL30 Multifocal aligns with Alcon’s commitment to introducing innovations in fast-growing markets. The multifocal contact lens market is valued at over $1 billion globally and is experiencing double-digit annual growth, surpassing the overall contact lens category. With presbyopia affecting 80% of individuals aged 45-55 and an aging population, this market is expected to continue expanding. Alcon’s TOTAL30 Multifocal lenses offer premium Water Gradient technology at a more accessible price point, making them uniquely positioned within the market.
Ian Bell, President of Global Business and Innovation at Alcon, highlighted the success of Water Gradient Technology in DAILIES TOTAL1® Multifocal, which has become the top-selling daily disposable multifocal contact lens in the United States. With the introduction of TOTAL30 Multifocal, Alcon aims to provide contact lens wearers with presbyopia who prefer a monthly replacement schedule the exceptional comfort of Water Gradient Technology. The lens material approaches 100% water at the surface, ensuring a gentle cushion of moisture for the eyes.
The TOTAL30 Multifocal lenses feature the PRECISION PROFILE® optical design, which enables wearers to experience clear vision at all distances, from near to far. This optical design has been successful in Alcon’s other multifocal contact lenses, such as DAILIES TOTAL1 Multifocal and AIR OPTIX® plus Hydraglyde® Multifocal. Data shows that 96% of patients were successfully fit in Alcon multifocal contact lenses with the PRECISION PROFILE design.
Eye care professionals have praised Alcon’s multifocal contact lenses for providing patients with clear vision without relying on reading glasses or over-the-counter options. Jessica Crooker, OD, emphasized the positive impact of Alcon’s multifocal lenses on her practice, stating that many patients are unaware of the available options. With TOTAL30 Multifocal and DAILIES TOTAL1 Multifocal, she can now offer patients both monthly replacement and daily disposable contact lens options, ensuring exceptional comfort with Water Gradient Technology.
Alcon will unveil TOTAL30 Multifocal contact lenses during the American Academy of Optometry conference, taking place from October 11-14 in New Orleans, Louisiana. Attendees will have the opportunity to try on the lenses and learn more about this groundbreaking innovation.
TOTAL30 Multifocal is part of Alcon’s broader TOTAL30 portfolio, which also includes TOTAL30 Sphere lenses and TOTAL30 for Astigmatism. Further details regarding the launch timing and markets for TOTAL30 Multifocal will be announced in the coming months.
Alcon, with its rich heritage spanning over 75 years, is dedicated to helping people see brilliantly. As the global leader in eye care, the company offers a wide range of products to enhance sight and improve lives. Alcon’s Surgical and Vision Care products benefit over 260 million people in more than 140 countries each year, addressing conditions such as cataracts, glaucoma, retinal diseases, and refractive errors. With a team of over 25,000 associates, Alcon is committed to advancing access to quality eye care through innovative products and partnerships with Eye Care Professionals.
In conclusion, Alcon’s launch of TOTAL30 Multifocal marks a significant milestone in the field of eye care. By combining Water Gradient Technology with the proven PRECISION PROFILE optical design, Alcon is revolutionizing the multifocal contact lens market. With its commitment to enhancing sight and improving lives, Alcon continues to lead the way in providing innovative solutions for individuals with presbyopia.