Academy Sports + Outdoors Opens New Store in Fredericksburg, Virginia

Academy Sports + Outdoors, a leading full-line sporting goods and outdoor recreation retailer, is thrilled to announce the opening of its second location in Virginia. The new store, situated in Fredericksburg at 1320 Carl D. Silver Parkway, spans over 77,000 square feet and offers a wide range of sports and outdoor merchandise to the local community. This marks the sixth store Academy has opened in 2023, as it continues its expansion efforts with the goal of launching 120 to 140 new stores by the end of 2027.

To celebrate the grand opening, Academy will be hosting special festivities from Friday, October 6 to Sunday, October 8. Customers can look forward to exclusive deals, giveaways, and fantastic prices on top brands. Sam Johnson, Academy’s Executive Vice President of Retail Operations, expressed excitement about expanding to Fredericksburg, stating, “Our wide assortment has something for everyone, whether you are a first-time angler, an avid runner, or a little leaguer gearing up for gameday. Academy is here to make kickstarting your sports and outdoors activities fun and affordable.”

Shoppers can expect to find an extensive selection of athletic and casual shoes, sports equipment, and clothing from renowned national brands such as Nike, adidas, The North Face, Under Armour, and more. Academy also offers its own exclusive private label brands, including Magellan Outdoors, Freely, R.O.W., BCG, H2OX, Redfield, and Mosaic, which cover various outdoor apparel and equipment categories.

The new Fredericksburg location is a one-stop destination for Virginia fans, offering tailgating essentials, licensed apparel, and novelty items. Additionally, customers can find camping gear, cleats, soccer balls, grills, games, and everything they need to create a backyard oasis. Academy provides free services such as grill and bike assembly, scope mounting, bore sighting, and line winding/spooling. Furthermore, customers can conveniently purchase hunting and fishing licenses in-store.

For more information on the grand opening deals and events, customers can text FREDERICKSBURG to 22369* or visit academy.com/fredericksburg. Academy encourages customers to explore their online shopping options through academy.com and the Academy mobile app, where they can receive digital ads, offers, and stay connected through social media platforms like TikTok. Job seekers interested in joining the Academy team can visit careers.academy.com to apply for open positions.

Academy Sports + Outdoors, originally founded in 1938 as a family business in Texas, has grown to become a leading sporting goods and outdoor recreation retailer with 274 stores across 18 states. Their mission is to provide “Fun for All,” and they achieve this by offering a localized merchandising strategy and a value proposition that resonates with a wide range of consumers.

As Academy continues to expand its footprint, the new store in Fredericksburg, Virginia, reinforces their commitment to delivering quality products and exceptional customer experiences to sports and outdoor enthusiasts in the area.