Super League Takes Center Stage at Advertising Week NY 2023 with Dual Panel Presentations

Super League, a global leader in delivering immersive experiences across the world’s largest metaverse platforms, is set to make a splash at Advertising Week NY 2023. The company will be participating in two dynamic panel presentations, showcasing its expertise in creating engaging content and collaborating with renowned brands.

One of the panels, titled “Brand Alchemy: Turning Your IP Into Content Gold,” will feature Ann Hand, Super League’s Chair and CEO, alongside esteemed colleagues Julia Fitzgerald, CMO of Build-A-Bear, and Kristin Patrick, CMO of Claire’s. The panel, moderated by Jared Scott, Chief Marketing and Operations Officer for The Revival House, will delve into the art of storytelling in branding. They will explore how iconic intellectual property (IP) can be harnessed, how to innovate beyond traditional brick and mortar, and the power of captivating content in amplifying brand value.

In another panel, Matt Edelman, President and Chief Commercial Officer of Super League, will share insights from the company’s recent partnership with the internationally-renowned musical Hamilton. The collaboration resulted in the creation of the immersive experience Hamilton Simulator on the popular platform Roblox. Matt will be joined by Maggie Brohn, Chief Operating Officer for Adventureland and Executive Producer of Hamilton, and Sam Ewen, Head of CoinDesk Studios, as the moderator. Together, they will discuss the significance of this major collaboration and its current progress.

Participating in Advertising Week NY is a significant opportunity for Super League to showcase its expertise and connect with industry peers. Ann Hand, Chair and CEO of Super League, expressed her excitement about contributing to the discourse and highlighting the company’s ability to guide brands into the future of 3D experiences.

Advertising Week NY, an annual gathering of marketing, branding, advertising, and technology professionals, provides a platform for thought leadership, networking, and innovation. The event draws industry leaders from around the world, making it an ideal opportunity for Super League to share its insights and engage with like-minded professionals.

Super League is a leading strategically-integrated publisher and creator of games and experiences across the world’s largest immersive digital platforms. From metaverse powerhouses like Roblox, Minecraft, and Fortnite to popular Web3 environments such as Sandbox and Decentraland, Super League’s innovative solutions provide unparalleled access to massive audiences. The company serves as an end-to-end activation partner for global brands, offering a complete range of development, distribution, monetization, and optimization capabilities to engage users through dynamic programs.

With a network of top developers, proprietary creator tools, and a forward-thinking team of creative professionals, Super League accelerates IP and audience success within the rapidly growing media industry.

Super League’s participation in Advertising Week NY demonstrates its commitment to pushing the boundaries of immersive experiences and guiding brands into the future. The company’s expertise and innovative solutions continue to shape the metaverse landscape, providing unparalleled opportunities for brands to connect with their audiences in exciting and engaging ways.

For more information about Super League’s participation in Advertising Week NY or to schedule an interview with Ann Hand or Matt Edelman, please contact Gillian Sheldon at

To learn more about Super League and its immersive experiences, visit

Leave a comment