Clarus Acquires TRED Outdoors, a Fast-Growing Outdoor Adventure Brand
Clarus Corporation, a global company focused on the outdoor and consumer enthusiast markets, has recently announced its acquisition of TRED Outdoors Pty Ltd., an Australian-based adventure brand. This strategic move allows Clarus to expand its Adventure segment into the large addressable RV and caravan categories, while also broadening its reach in global consumer segments.
TRED, founded in 2012, has quickly gained recognition as a trusted brand in the outdoor adventure market. With a strong presence in Australia and growing export markets in Canada, the Middle East, New Zealand, South Africa, and the U.S., TRED has established itself as a leader in offroad, 4×4 automotive touring, camping, and caravans. The brand’s commitment to quality and engineering is evident in its innovative products, all of which are proudly made in Australia using high-grade materials sourced locally and rigorously tested.
Under the ownership of Clarus, TRED will continue to operate independently as a wholly-owned subsidiary. The acquisition is expected to be immediately accretive, showcasing Clarus’ commitment to identifying sought-after brands within the Adventure segment. By adding TRED to its portfolio, Clarus aims to deepen its relationships with key partners globally and empower adventure enthusiasts of all types.
Mathew Hayward, Managing Director of Clarus’ Adventure segment, expressed excitement about the partnership with TRED, emphasizing the brand’s growth potential in global markets. Hayward also highlighted Clarus’ dedication to fostering customer relationships, which aligns with TRED’s core values. This acquisition strengthens Clarus’ position in the outdoor equipment and lifestyle products market, enabling the company to cater to the needs of passionate fans and friends around the world.
Ty Hermans, Managing Director of Venlo Holdings, the previous owner of TRED, expressed pride in the brand’s journey and the team’s hard work in building it from the ground up. Hermans believes that Clarus’ support and global reach will propel TRED to become a powerhouse while maintaining its Australian identity and manufacturing capabilities. The enduring partnership between TRED and Clarus will continue to drive product development and manufacturing from TRED’s Brisbane factory.
Warren Kanders, Executive Chairman of Clarus, highlighted the company’s focus on enhancing its offering to existing retail customers and expanding into new and larger channels. This acquisition aligns with Clarus’ strategy of identifying and growing “super fan” brands that create performance-defining products. With its portfolio of iconic brands, Clarus is well-positioned for sustainable, long-term growth in the outdoor and adventure sport markets.
The terms of the transaction were not disclosed, but the acquisition marks another milestone for Clarus as it continues to strengthen its position in the outdoor and consumer enthusiast markets. With TRED joining the Clarus family, the company is poised to offer an even wider range of high-quality outdoor gear to adventurers worldwide.
About TRED Outdoors:
TRED Outdoors is an Australian brand committed to adventure and exploration. With a focus on creating reliable outdoor and recovery gear, TRED equips explorers of all levels with the tools they need to confidently venture into the great outdoors. By encouraging people to experience the world around them, TRED aims to make outdoor exploration accessible to everyone.
About Clarus Corporation:
Headquartered in Salt Lake City, Utah, Clarus Corporation is a global leader in designing, developing, manufacturing, and distributing best-in-class outdoor equipment and lifestyle products. With a unique “innovate and accelerate” strategy, Clarus aims to identify, acquire, and grow outdoor “super fan” brands. The company’s portfolio includes renowned brands such as Black Diamond, Rhino-Rack, MAXTRAX, Sierra, and Barnes. By leveraging powerful industry trends, Clarus is well-positioned for sustainable, long-term growth in the outdoor and adventure sport markets.